-Parents are warned over the dangers of taking part
By Kerry Mcqueeney
Easy does it: The most popular Cinnamon Challenge YouTube video shows a woman spooning a ladle of the finely-ground spice into her mouthA craze in which people swallow a spoonful of cinnamon without water could choke participants, doctors have warned.
The so-called Cinnamon Challenge has resulted in some people being admitted to hospital. However, this has not stopped an army of young people taking part in the craze - and even a host of adults, including the Governor of Illinois and two NBA basketball players.
The 'challenge' has been around for years but - somewhat inexplicably - has suddenly spiked in popularity again with a surge of videos being uploaded to YouTube.
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Hard to swallow: Almost immediately after eating the spice, she coughs up a cloud of cinnamon
Adverse reaction: This participant's amusing response to the challenge has earned her almost 9 millions viewsAbout 30,000 clips tagged with the words 'cinnamon challenge' have been uploaded to the video sharing website.
Participants are seen pouring the finely-ground spice into their mouths and trying to swallow it without water.
The challenge is that because the spice is slow to break down it gets stuck in the throat - and as people try to swallow it they cough, gag and vomit.
Videos show people coughing up clouds of cinnamon, to raucous laughter in the background.
One video alone has been viewed almost 9 million times since it was uploaded last month. It shows a woman filling a ladle with cinnamon and carefully pouring the powdered spice into her mouth.Moments later, she spits out the powder and a coughing fit ensues. Eventually she downs water to try to get rid of the cinnamon.
Other videos show teenagers coughing up clouds of powder and vomiting.
Parents are being warned to educate their children of the dangers after a student was admitted to hospital last month with lung problems.
And some schools in the U.S. have banned students from bringing the spice on campus in a bid to stop them from taking part in the Cinnamon Challenge.
According to the Wall Street Journal, one high school principal was forced to email parents after the students spent four days in hospital after attempting the challenge.
Arthur Williams, principal at Huron High School in Ann Arbor, Michigan, said: 'The kids all know about this from the Internet but the parents have no idea.'
However, the Cinnamon Challenge is not just the preserve of the young. Adults are getting in on the action too.
Illinois Governor Pat Quinn was asked to attempt the Cinnamon Challenge live on air while being interviewed on a Chicago radio show last month.
Governor Quinn was given a spoon of the powdered spice while he appeared on WGN-AM radio and was unflinching as he put it in his mouth and took a swig of water.
Afterwards, he calmly recited the his well-worn political phrase, 'The will of the people. The law of the land', as he was heaped with praise by host Jonathan Brandmeier.
YouTube hit: A cinnamon fog hangs in the air inside the woman's kitchen
Never again: It's doubtful this participant will attempt the Cinnamon Challenge a second time, judging by the look on her face
Comedienne Colleen Ballinger also filmed herself attempting the challenge in a bid to get more hits on her YouTube page.
She said she was urged to do it by her fans, but was warned off it by many others.
She told the Wall Street Journal: 'I thought everyone was being dramatic. But you really do feel like you're suffocating.'
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source:dailymail
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